I think it's because bird hunting, whether it be upland or waterfowl isn't as "glamorous" as big game hunting. There are quite a few shows on the sports channels promoting waterfowl, a few for upland and a TON for big game. Not too many "trophies" for bird hunting like there are for big game either. It doesn't really matter to me though. I haven't bought a deer tag in at least 10 years. I absolutely love bird hunting. I'll probably start deer hunting again in a few years when my oldest son turns 12, but for now it's birds for me. I took him out several times this year and he really enjoyed it. For me, there's nothing better than jumping in the truck with my dog and scatter gun to do some hiking. If we find some birds, that's a bonus.