Golden Hour
Well-known member
Years ago, the founder of the company I work for was looking for ways to invest his money. Since there wasn't any more being made, he chose to purchase various tracts of land, both as a source of income, as well as recreation. At this time, pheasant numbers were down and he and his son purchased a couple dozen pheasants and released them on one of the farms. A few weeks later they came back to hunt. The son was walking and the dad blocking. A pheasant flushed and flew right toward the dad. As he raised his gun to shoot, the rooster stopped short, landing on the wooden fence post just a few yards away. They left the farm (and the simpleton rooster) and decided to take a different course, the habitat development course.
Fast forward a quarter century or so. Even though the founder has passed on, his love of the outdoors and his passion for conservation carry through today. Two years ago, we developed an item called Pro Pheasants. The thought was simple. Every penny of profit made on that item would be put back into local habitat. After a couple years of generating revenue and discussions of where to spend those dollars, the first contracts were signed this past weekend. The program isn't directly tied in with NRCS, but we are giving $50 per acre (on top of any other money they might receive) to folks who plant/care for tree protection/nesting habitat projects.
Anyway, I have tried to promote this idea to other retail businesses. Select one item off of the shelf and donate all of the profits toward a particular cause. I tried to share this revenue generating idea with another conservation group and was basically told to piss off. But that is a whole other story.
Anyway, the off season is kinda like a birthday party at the nursing home. You know it has to happen, but no one is really having a good time. Thought some of you might like this story.
Fast forward a quarter century or so. Even though the founder has passed on, his love of the outdoors and his passion for conservation carry through today. Two years ago, we developed an item called Pro Pheasants. The thought was simple. Every penny of profit made on that item would be put back into local habitat. After a couple years of generating revenue and discussions of where to spend those dollars, the first contracts were signed this past weekend. The program isn't directly tied in with NRCS, but we are giving $50 per acre (on top of any other money they might receive) to folks who plant/care for tree protection/nesting habitat projects.
Anyway, I have tried to promote this idea to other retail businesses. Select one item off of the shelf and donate all of the profits toward a particular cause. I tried to share this revenue generating idea with another conservation group and was basically told to piss off. But that is a whole other story.
Anyway, the off season is kinda like a birthday party at the nursing home. You know it has to happen, but no one is really having a good time. Thought some of you might like this story.