Not so much arguing here, as typing out what is bouncing around in my brain...
I'm curious though, is that really the case, they're only selling those handguns, MSR and PDW guns because that is what people are wanting? If all Wal-Mart and Academy and the likes offer are entry level, bead blasted metal with plastic or 'hardwood' stocks, tacticool stuff and thats all there is to buy, that is what the average Joe Consumer buys, simply because they don't have any other options.
You work for CZ right? In my mind, they got rid of two of their best (452 (and then 455) and the 550 centerfires) to go to the 457 and whatever abomination of a centerfire they have right now with its tacticool Euro styling. I'm sure everything about them is cheaper to make, but in my eyes, they look hideous compared to the classic lines that the 452 and 550 had. Look at prices used specimens of these fetch on gunbroker and gunsinternational now. Maybe I'm all washed up and none of them sold for beans prior to their discontinuation. Take a 550 and put it on a diet and you'd have something to brag about in my eyes.
Of course, I realize they do a ton of market research and follow the trends etc, so maybe I'm just way off base. In my mind though, if wood/polished blue aren't offered, then of course people are buying the cheaper entry level stuff.
I also realize that the profit margin on that cheaply finished stuff is likely considerably higher than traditional stuff, so certain that plays a big part in it as well.
I'm lucky to have a local shop to me (in a True Value hardware store in a town with no stoplight) that has a good selection of the guns I'm interested in. Friday he had 17 Ruger number 1s, a dozen+ Model 70 Featherweights (standard grade) plus probably a dozen Supergrade 70's (regular and French Walnut), Fausti DEA shotgun (too bad they're only single trigger) and a couple dozen of the various case hardened recent release Winchester lever guns. I have to believe he is selling these, or he wouldn't be carrying them in his inventory, and his inventory has changed every time I'm in there about once a month or so.