Not online experience, but their retail stores are like Cabelas/Bass Pro without the fluff. Their prices usually reflected that. Sadly, the two closest to me (Rogers, AR and Wichita, KS) closed doors when they reorganized. I think when they went from a regional store out west to a national store they didn't fully understand that different regions required different inventory. I heard the Alaska stores were carrying bass fishing equipment, Texas stores carrying mountaineering gear, etc.