I always have the mothers name and typically fathers too, I will also try to include part of kennel name if possible. One example was "Ms Nellie Spinelli of Nevene Tx". This had all three my dog Nellie, part of stud Spinelli, kennel and mom Nevene tx. I think this is a good way of quickly showing your dogs breeding without having to show pedigree, kinda the readers digest version. I don't like it when breeders restrict your naming by having to use their kennel name but understand why they do. This is just how I was raised and told to name my dogs from my dad. Hope this helps.