I agree the "destination" component is a big draw for them. I was spoiled moving from the Kansas City area and having one within 15 minutes of me. Will be nice to have that again. One of the first things I searched when I found out I was moving to Indy was the nearest Cabela's and Bass Pro. I stop by the Hammond store everytime I come through there.
Like many of us, I'll go into the store and spend 2 hours just checking everything out and am perfectly content not buying everything on my wishlist. It's a nice get away for me from living in "the city."